How to write a real customer problem statement

• customer
• customer engagement
• product

Quite often customer problem statements are not customer problems, and often it’s not due to a lack of actual research (although often it is). Lean canvases are full of customer problem statements that are just afterthoughts that have been reverse engineered from a solution the business stakeholder has already decided to fund, or a designer is convinced is awesome. Even if you’ve been handed a solution you should follow this process, in fact, especially if you’ve been given a solution without a clearly articulated customer problem.